Providing an interactive and captivating shopping experience is a significant hurdle in retail without AR. Retailers may find it challenging to present their products attractively and informatively without AR technology. Moreover, without AR, it can be more difficult to offer customers a customized shopping experience as retailers may have limited access to data on customers’ preferences and behaviors.
As social networks and mobile apps continue to grow in popularity, customers are becoming increasingly selective and expectant. They need more details to make informed purchasing choices, and a tailored shopping experience is now more essential than ever. Rokid is aware of this problem due to their experience and expertise with AR.
Offline retail faces challenges from e-commerce. Online retail is convenient but customers cannot see products before purchase. Consumers require access to information like reviews and price comparisons. A new retail solution is needed to optimize the shopping experience and provide a forward-looking consumer-centric vision. This solution should provide digital content, new shopping experiences, and integrated service, and utilize AR technology.
Online Retail: In-Store Experience At Home
Online shopping provides limited information about products, which makes it challenging to evaluate their size, material, and details. Consequently, customers often receive a product that is similar to but not exactly what they expected.
AR technology enables online retail to provide customers with an in-store shopping experience at home. AR devices, like mobile phone apps and wearable AR devices, use 3-D reconstruction to fully display categories of products such as beauty, apparel, footwear, home, and others. Customers can view the products from different angles, zoom in and out, and get a complete range of in-store products in the comfort of their own homes.
Offline Retail: Expert In-Store Shopping
Due to the competition from e-commerce, offline retailers are searching for new solutions and focusing on satisfying customers’ essential needs such as touching, trying on, matching, comparing, socializing with friends, and enjoying the on-site shopping experience. AR technology is helping offline retail redefine and reaffirm its commercial value.
AR technology can enhance in-store merchandise display, provide dynamic and explanatory guidance through holiday marketing materials, product labeling, or shelf signage, and create a more engaging shopping experience.
Why Rokid as The AR Solution
Young people are interested in an integrated shopping experience that goes beyond fulfilling basic needs. Augmented reality can add entertainment and socializing elements to shopping, making it a fun and interactive experience by incorporating media content, social activities, live-streaming, customized sales, and games.
AR can revolutionize retail by providing new and interactive experiences for consumers, both online and offline. It can also provide insights into consumer behavior, leading to a more personalized shopping experience and benefiting the industry as a whole.
Rokid AR enables retailers to build virtual stores where customers can explore products and make purchases in a 3-D environment. This technology also provides retailers with important information about customer behavior, which can be used to enhance marketing strategies and product offerings.
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