In the fast-paced realm of digital advertising, efficient and effective management of digital billboards is essential. Traditional methods for managing digital billboards come with various challenges, such as high maintenance costs and difficulties in updating content. Milesight’s Smart Billboard Management Solution, powered by their cutting-edge industrial routers, addresses these issues comprehensively. Let’s delve into how Milesight is revolutionizing the digital billboard industry.
Pain Points of Traditional Digital Billboard Management
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Remote Management Limitations
Traditional digital billboards often lack remote management capabilities, making it difficult to monitor and control them from a distance. This limitation means that technical issues or content updates require physical intervention, which can be time-consuming and inefficient.
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High Maintenance Costs
Maintaining billboards typically involves significant human labor and costs, as frequent manual checks are needed to ensure proper functioning. This not only increases operational expenses but also poses logistical challenges, especially for billboards in remote or hard-to-reach areas.
3
Location Tracking Challenges
Identifying and locating each billboard can be challenging, especially when managing a large number of units spread across different geographic locations. Without precise tracking, it becomes difficult to manage inventory and service schedules effectively.
4
Content Scheduling and Updates
Scheduling and updating display content in real-time is cumbersome, often requiring physical access to the billboard. This lack of flexibility can lead to outdated or irrelevant content being displayed, reducing the effectiveness of advertising campaigns.
Milesight Smart Billboard Management Solution
Milesight’s innovative solution addresses these challenges head-on, offering a robust and efficient way to manage digital billboards using their industrial routers.
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Rich Industrial Interfaces
Collect billboard work status seamlessly with a variety of industrial interfaces. This ensures that all relevant data about the billboard’s performance is captured in real-time, allowing for proactive maintenance and management.
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Dual-SIM Card for Stable Connectivity
Ensure reliable network connectivity with dual-SIM cards, reducing the risk of downtime. This redundancy is crucial for maintaining continuous operation, especially in areas with variable network coverage.
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Remote Management Software
Manage all industrial routers remotely, including monitoring device status through a user-friendly platform. This centralizes control and allows for quick response to any issues, significantly reducing the need for on-site visits.
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VPN Capabilities
Access each digital billboard securely with Milesight VPN, Open VPN, IPsec, Wireguard, and GRE VPN options. Secure access ensures that content updates and system management can be performed without compromising security.
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GPS Feature
Track the exact location of each digital billboard with integrated GPS functionality. This feature simplifies asset management and enables precise tracking of billboard locations for maintenance and reporting purposes.
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NTP Server and Client
Ensure accurate time synchronization for billboards with the NTP server and client. Correct timekeeping is essential for synchronized content display across multiple billboards, ensuring a cohesive advertising campaign.
Successful Cases
Case 1: Enhancing Network Connectivity and Content Management
Customer Pain Points
A client required network connectivity for hundreds of billboards and needed to access each one monthly to update the display content.
Milesight Solution
- Deployed 1,000 Milesight UR32L routers with digital billboards along the highway.
- Used the Milesight DeviceHub platform to monitor router network status and trigger alarm reports for managers.
- Implemented Open VPN for remote access, allowing users to change display content directly.
- Synced time with the NTP server to ensure accurate real-time display on each billboard.
This solution enabled the client to manage content updates remotely, significantly reducing the need for on-site interventions and lowering maintenance costs.
Case 2: Tracking and Reporting for Moving Billboards
Customer Pain Points
A client needed to track 800 billboards and generate reports on device display content and advertisement time.
Milesight Solution
- Deployed 800 Milesight UR35 routers with digital billboards on moving cars and streetsides.
- Utilized the GPS feature to provide precise location data for each digital billboard.
- Integrated with third-party billboard software using MQTT and HTTP protocols.
- Switched on/off POE LAN port power supply to debug digital billboards as needed.
The integration with GPS and third-party software allowed the client to track billboard locations accurately and generate detailed reports on advertising performance, enhancing their ability to manage and optimize their billboard network.
Conclusion
Milesight’s Smart Billboard Management Solution is revolutionizing the way digital billboards are managed. By addressing the common pain points with their advanced industrial routers and comprehensive remote management tools, Milesight is setting a new standard for efficiency and effectiveness in the digital advertising industry.
Whether it’s ensuring stable network connectivity with dual-SIM cards, providing precise location tracking with GPS, or enabling secure remote access through advanced VPN capabilities, Milesight’s solutions empower businesses to manage their digital billboard networks more effectively. Explore how Milesight can transform your digital billboard management and stay ahead in the ever-changing landscape of digital marketing.
