Nexite, an innovative retail AI platform, has launched its latest solution for fashion retailers—Connected Retail. This new platform aims to give retailers real-time control over store operations, helping them increase sales and boost efficiency with AI-powered insights.
Imagine having a dashboard that shows everything happening in your store, from what products customers are looking at to what’s not selling. Nexite’s Connected Retail does just that. With its control dashboard, retailers can now see a complete view of store performance. This includes the customer journey and early alerts for when sales might be at risk. This kind of insight helps retailers fix problems before they even happen, like underperforming items or overstock issues.
What Makes Nexite Special?
Nexite’s technology uses NanoBT (Bluetooth) tags, which are battery-free and constantly track merchandise in real time every thirty seconds! These tags provide 98% accuracy in inventory tracking and give retailers detailed data on what customers are interested in and what they skip. All of this data is transformed into a “money map” of the store, showing how customers interact with products and where sales are happening.
Why Retailers Love It
Retailers using Nexite have seen significant improvements. According to Nexite’s CEO, Anat Shakedd, some have reported up to a 16% increase in sales. The platform helps store staff better assist customers, especially in fitting rooms where upselling opportunities are highest. The real-time data allows associates to suggest the perfect styles and boost customer satisfaction.
“We took these questions and used Nano BT and AI to capture unique customer behavior data in stores to provide answers. And while doing so, we’ve seen up to a 16% increase in sales for our customers. This solution will change how stores operate to convert customers, disrupting the brick and mortar retail market.”
“Since the new solution has been rolled out globally across several premium brand stores, our customers have seen week-over-week sales increases per store. This increase comes in part from using real-time data and AI analytics to reach greater control over store performance, localizing assortments, optimizing displays, helping store associates upsell at fitting room and recommend the optimal styles to customers, and Nexite’s unique ability to identify the cause of zero sellers and generate sales from previously slow-moving merchandise.”
Anat Shakedd
CEO & Co-Founder, Nexite
Key Features of the Connected Retail Platform
- Hidden Opportunities: Retailers can identify products that will perform better with increased visibility. They also get recommendations on what should be displayed to attract more attention.
- Early Warnings: Receive alerts when products start to lose customer interest before it affects sales, ensuring stock is managed effectively.
- Money Maps: Visualize the most valuable spots in the store to maximize sales in those areas.
- AI-Generated Actions: Suggestions on how to optimize product placement, staff performance, and customer interaction to increase conversions.
Conclusion
With Nexite’s new Connected Retail solution, fashion retailers now have the power to make informed decisions and improve store performance in real time. The platform’s advanced AI features help optimize product displays, reduce overstock, and increase sales. In short, it’s changing the way brick-and-mortar stores operate, helping retailers stay competitive in an ever-evolving market.
ctto: https://nexite.io/new-connected-retail-platform-real-time-control-over-store-operations/
