FootfallCam is renowned for its advanced line of people counting solutions that are specially developed to cater to specific user demands, providing accurate real-time data on foot traffic analytics that businesses can utilize to measure their KPIs and the efficacy of their current marketing strategies. These insights allow both small and large businesses to effectively oversee their growth and create more optimized workflows. Their devices are integrated with cutting-edge features that enable them to produce heatmaps and critically exclude working staff, in order to deliver the best and most accurate foot traffic data to satisfy their users’ competitive needs.
Understanding customers is a strategy that every business needs to critically analyze in order to adapt to the current changes in the fast-paced market. It is essential for the survival of the business, especially in the retail industry. FootfallCam systematically delivers foot traffic data to enhance operations. The FootfallCam Pro2 is an AI-powered people counting device integrated with an 8 TOPS neural processor. It has an installation height of 4.0 m and an area coverage of 767.8 sq ft. This solution can be seamlessly installed and requires less cabling and fewer devices to operate, it utilizes 3D stereovision video counting and intelligent algorithms to accurately count customers’ turn-in rates, visit durations, and identify demographics, among other features. This solution is designed to be GDPR compliant to ensure customer privacy. With the FootfallCam Pro1, this device is able to cover ten times the area throughout the store premises.
Benefits of Footfallcam Pro2 for Competitive Retail Operations
Cost Effective Coverage
FootfallCam Pro2 can accurately cover 3 times the range of most people counting devices, it performs at 25fps, integrated with Octa-core CPU, and GPU with an AI depth view. This device can be operated in tandem with the Pro1 to maximize the overall coverage inside the premises.
Low Operational Cost
This device has a user friendly and compact design, that users can easily install inside the premises without needing extra wiring, its integrated with all the necessary components to provide users all the tools they need for their people counter requirements.
Anonymous Counting
Not only does this device delivers accurate data, FootfallCam Pro2 safely ensures that their user’s are fully compliant with their customer’s privacy thanks to its smart anonymous counting features.
Conclusion
Retailers can find the best solution to satisfy their people counting demands with FootfallCam’s people counting devices. Their FootfallCam Pro2 is a GDPR-compliant device that can analyze foot traffic anonymously with 99.9% blob identification and tracking accuracy. It features not only 3D video counting but also includes Bluetooth counting under a wide area coverage. With FootfallCam’s accurate data, retailers can effectively create more personalized marketing strategies to further develop customer loyalty and deploy their resources more efficiently to improve the growth of their business.
Read More: FootfallCam Pro 2, AI-Powered 3D Stereo Vision People Counter
