FootfallCam offers an advanced range of people counting solutions across businesses worldwide, empowering companies with optimized operations through smart, data-driven decisions. Their cutting-edge smart hardware provides real-time analytics of customer behavior, dwelling times, and foot patterns inside the premises, offering users a comprehensive line of data that companies can fully utilize for enhanced insights in creating effective marketing strategies to drive sustainable growth within their respective competitive industries.
The accuracy of people counting data is of utmost importance for obtaining a precise measurement of the company’s key performance indicators (KPIs). In retail, some people counting devices often incorrectly include working staff in their collective data, leading to wrong analyses, misleading data, and inflated conversion rates, which results to suboptimal strategies and reduced profits. Footfallcam has integrated Re-identification technology (Re-ID) into its model devices to reduce the inaccuracy of people counting data. Its GDPR-compliant system has undergone three to six months of training with over two million retail video segments. The model improves over time with its continuous learning features, providing users with a precision rate of 94-97% for staff exclusion accuracy, with only a 2% false exclusion rate for shopping customers.
Benefits of FootfallCam’s Re-ID Technology for People Counting

Improved Data Accuracy
Footfallcam’s model is able to provide companies precise readings of foot traffic analytics, allowing them to obtain accurate insights towards their customer’s behavior and identify peak working hours much more seamlessly.
Reduced Computing Errors
Its Re-ID technology is trained across different retail chains and store establishments, allowing it to critically identify various infrastructure layouts, lighting and staff uniforms, in order to create precise data results.


Optimal Marketing Strategies
With a high accuracy rate, companies can reliably utilize their foot traffic data to optimize staffing operations with enhanced management to meet their customer’s demands and elevate their overall shopping experience to their satisfaction.
Conclusion
When handling people counting devices, the reliability of its data is directly correlated with the business’s success. FootfallCam has taken on the challenge by implementing their specially trained Re-ID technology within their advanced hardware. Their models ensure the validity of its foot traffic data for their users, providing them an optimal solution to meet their demands. With reliable analytics, companies can create highly personalized strategies that efficiently caters to their customers’ needs, making it suitable across retail, hospitality, and healthcare industries.
Read More: FootfallCam, Staff Exclusion Using Re-ID