The retail industry has experienced significant disruption due to the rise of the internet, more so than many other sectors. In response to online competition, some retailers have chosen to close their physical stores, while others are working to adapt them for the digital age. Unfortunately, traditional retail often lacks the essential tools for efficient data collection and visualization, which impedes effective decision-making on the sales floor.
For brick-and-mortar stores, the lack of effective, accurate, and real-time data continually poses challenges, especially in improving store performance. Additionally, as the shopping experience is crucial for building consumer loyalty, shop owners are increasingly prioritizing the creation of an inviting atmosphere to attract more customers and ensure that all shoppers leave satisfied.
Solution? The Dahua Smart Retail Operation Solution offers valuable insights into in-store data and shopper behavior. This system gathers a range of in-store information and presents it visually, empowering users to make informed decisions and implement changes that enhance both customer experience and business performance. This includes optimizing staff allocation, adjusting store layouts, and more.
Solution Overview:
Customer Operation
- Conversion Rate
- Customer Traffic
- Queue Management
- Latent Customer Analysis
Merchandise Operation
- Customer Traffic Heatmap
- Dwell Time Heatmap
- Merchandise Popularity Analysis
- Smart Replenishment
Marketing Operation
- One-click Release Ads Plan
- Targeted Advertising
- Advertisement effect Evaluation
Chain Stores Operation
- Center management
- Remote access by DSS Web
- Data wall
