The BBC Click team, known for their groundbreaking technology coverage and innovative approaches, wanted to elevate their live show in New Delhi, India, with an interactive mobile app. The goal was to provide a seamless, engaging experience for attendees, allowing them to register, participate in real-time activities, and interact with presenters during the event. However, this ambitious plan came with several challenges, especially considering the tight timeline. Here’s how we tackled those challenges with a robust solution.
The Challenge: Designing an Interactive Experience on a Tight Deadline
Time Constraints
The first major challenge was the short timeframe: we had only five weeks to develop and implement a fully functional event app. This was a significant hurdle, given the complexity of the features that BBC Click wanted to incorporate.
Real-Time Interaction
Creating an app that could facilitate live interactions during the event was another challenge. Attendees needed to engage with live content in real-time — from answering polls to submitting questions during Q&A sessions. Ensuring this seamless interactivity within the app was crucial for the overall experience.
Geofencing and Location-Based Features
Another complex requirement was the use of geofencing to trigger location-based interactions within the venue. This meant that as attendees moved through the event space, the app had to dynamically offer features like polls, notifications, and relevant content based on their real-time location.
User Experience
The app needed to be user-friendly, given that many attendees would be interacting with it for the first time. Ensuring a smooth registration process, easy navigation, and real-time engagement required careful design and testing.
Integration with BBC’s Existing Infrastructure
The app had to integrate with BBC Click’s existing content and data infrastructure, ensuring a smooth flow of information between the app, presenters, and backend systems.
The Solution: A Mobile App That Delivered Seamless Engagement
Rapid Development with Agile Methodology
Given the tight timeline, we worked closely with the BBC Click team using an agile development approach. This allowed us to rapidly prototype, test, and refine features.
Live Interaction Features
To facilitate live interactions, we integrated real-time polling and Q&A features. Attendees could submit questions during the event, vote in live polls, and even interact with presenters, making the event feel dynamic and participatory.
Geofencing Technology
We incorporated geofencing technology to activate specific features based on the attendee’s location within the venue.
Intuitive User Experience
To make the app intuitive, we focused on a clean, easy-to-navigate interface. Users could quickly register, update their profiles, and begin interacting without a steep learning curve.
Integration with BBC Click’s Content Ecosystem
To make sure the app functioned smoothly within the broader BBC ecosystem, we implemented API integrations. This allowed the app to sync with existing event data, manage notifications, and streamline live content delivery.
Solution
Retail
Geofencing to push location-based promotions, live product demos, and instant customer feedback can enhance customer engagement and drive sales.
News Station
Real-time polls, Q&As, and audience interaction features can increase viewer engagement and participation, enriching the live experience.
Corporate
Employee engagement during corporate training, webinars, and internal events with live feedback, surveys, and real-time communication tools.
Conclusion
Industries such as media, events, education, healthcare, retail, and entertainment are particularly well-suited to leverage mobile-first interactive solutions. These tools help organizations foster deeper engagement, enhance user experience, and drive participation in real-time, ultimately creating more impactful and memorable events.
READ MORE: BBC Click Live
