The company initially faced several significant challenges in delivering digital signage solutions that met the growing needs of their clients, particularly in healthcare settings. These hurdles were critical to address, as digital signage plays a key role in communicating vital information to patients and staff, as well as generating advertising revenue for healthcare facilities.
The Challenges
Before discovering Xibo Signage, Intelligent Media encountered four major challenges in their digital signage operations:
Lack of Versatility: Intelligent Media’s original signage solution was outdated and lacked the flexibility necessary to support the company’s expanding business and diverse client needs. As their customer base grew, they required a solution that could adapt to various environments and different types of content.
High Costs: The alternative digital signage solution that Intelligent Media initially tried came with hefty costs. Not only was the licensing expensive, but the required proprietary equipment to run the software was also a financial burden. This made it difficult for Intelligent Media to scale their business effectively while keeping costs manageable for their clients.
Adaptability Issues: As the company expanded into more healthcare facilities, the software they used struggled to keep pace with the increasing complexity of their clients’ requirements. Healthcare providers have unique needs, ranging from patient education to staff communications, and Intelligent Media needed a platform that could easily accommodate these varying demands.
Reliability: Perhaps the most critical issue was reliability. In healthcare settings, digital signage often carries important messages for patients and staff. The software needed to be highly reliable to ensure that content was always displayed accurately and on time. Any failure in the system could result in missed communications or lost advertising revenue, which was unacceptable.
The Solution: Xibo Signage
The solution to these challenges came in the form of Xibo Signage, a flexible and cost-effective digital signage platform that met all of Intelligent Media’s needs. By switching to Xibo, the company was able to overcome the hurdles they faced and transform their digital signage offering.
Versatility: Xibo is highly versatile, allowing Intelligent Media to cater to a wide range of digital signage applications. Whether it’s a simple information display or more advanced interactive content, Xibo can be adapted to meet the unique needs of various healthcare environments. This flexibility allowed Intelligent Media to continue expanding into new areas within the healthcare sector, serving over 450 clients today.
Cost-Effective: Xibo’s open-source nature made it an affordable choice for Intelligent Media. The licensing costs are much lower than their previous solution, and the flexibility of the platform meant they didn’t have to invest in expensive proprietary hardware. This cost-effective solution made it easier for Intelligent Media to scale their business and offer competitive pricing to their clients.
Adaptability: Xibo’s customizable features allowed Intelligent Media to quickly adapt to the increasing complexity of their client’s needs. Whether it’s creating targeted advertising or managing patient communication, Xibo can handle the dynamic content requirements of healthcare facilities. This adaptability was crucial as Intelligent Media expanded across a variety of healthcare locations, from maternity clinics to general hospitals.
Reliability: One of the key reasons Intelligent Media chose Xibo was its high reliability. The system is robust, ensuring that content is delivered accurately and consistently to the right audience at the right time. In healthcare settings, where timely communication is essential, this reliability is critical. Xibo’s proven uptime and performance ensured that Intelligent Media’s digital signage networks were always functioning as expected, keeping their clients satisfied and engaged.
Solution
Healthcare
Hospitals & Clinics: Digital signage can enhance patient experience, display important health information, manage patient queues, and promote healthcare services. It’s crucial for improving communication within healthcare facilities and creating a dynamic, patient-friendly environment.
Retail
Supermarkets & Shopping Malls: Digital signage is essential for promotions, store directories, and customer engagement. It can also dynamically adjust content based on time, audience, or store events, creating a more personalized shopping experience.
Transportation
Airports: Digital signage is used for real-time flight information, wayfinding, and promotions. It’s essential for smooth operation and improving the traveler experience.
Conclusion
Xibo Signage provided the right solution for Intelligent Media’s challenges, allowing them to scale their business, enhance their service offering, and maintain the high reliability required in the healthcare industry.
READMORE: Intelligent Media Enhances the Patient Experience with Xibo Signage
